Super Bowl Ads

Is it me.. or did most of the ads, at 5 Million for 30 seconds, make you wonder what the product or service was? Some, like the Busch ad made a statement about immigration, sounded appropriate, given the new administration. I get that. But unlike the years where people spoke about the ads for weeks after, most of the ads were not very funny and I have no idea what some of the companies do, like 84 lumber. Although according to the WSJ, social media was flooded with comments, I still didn't get many of the ads. I wonder how much we would all pay for products and service if the companies didn't spend 5 million per 30 seconds. And if nothing else, the game itself overshadowed any of the commercials, undoubtedly, the best game I've ever witnessed.